Privacy Policy

Last updated: January 2025

This Privacy Policy describes how SAFFRON SOFTWARE SOLUTIONS LTD ("Saffron", "we", "us", "our") collects, uses, and discloses your personal information when you use our services.

1. Information We Collect

We collect information you provide directly, including:

• Account Information: Name, email address, company details (for business users).
• Client Information: Names and phone numbers of clients you add for appointment reminders.
• Mobile Information: If you opt in to receive SMS appointment reminders, we collect your phone number and SMS consent status for the purpose of sending transactional appointment-related messages.
• Appointment Data: Appointment dates, times, locations, and service details you provide.

2. How We Use Your Information

• Provide, maintain, and improve our appointment reminder Services.
• Send transactional SMS appointment reminders (with explicit consent).
• Send appointment confirmations, reminders, and follow-up messages.
• Communicate important updates about your account or appointments.
• Monitor and analyze trends, usage, and activity to improve our Services.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities.

3. SMS Communications

If you provide explicit consent to receive SMS appointment reminders, we will send you transactional messages regarding your appointments. Message frequency varies based on your appointment bookings.

Message Types: We send appointment confirmations, reminders, cancellation notices, and follow-up messages. All messages are transactional — we never send marketing or promotional SMS without explicit additional consent.

Opt-Out: You may opt out of SMS at any time by replying STOP to any message. Upon opt-out, we will cease sending SMS within 5 business days and send a confirmation message.

Opt-In: You may opt in by completing our SMS subscription form and providing your explicit consent. We will send a confirmation message upon successful opt-in.

4. Message Examples

Examples of SMS messages we may send:

• "Saffron: Your appointment at Style Studio is confirmed for Jan 25 at 2:00 PM. Reply YES to confirm."
• "Saffron: Reminder - You have a dental cleaning tomorrow at 10:00 AM with Dr. Smith. Reply C to confirm."
• "Saffron: Your appointment at Fitness First has been cancelled. Book your next session online."

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. SMS consent records and phone numbers are retained indefinitely for compliance purposes, or until you request deletion. Appointment data is retained according to your business needs.

6. Your Rights

You have the right to:

• Access and receive a copy of your personal data.
• Rectify inaccurate personal data.
• Request deletion of your personal data.
• Object to processing of your personal data.
• Withdraw consent for SMS at any time (reply STOP).

7. Contact Us

SAFFRON SOFTWARE SOLUTIONS LTD
Company number 14910169
Registered office: 18 Painters Ash Lane, Northfleet, Gravesend, DA11 8EQ, England
Email: privacy@saffron.com